Conscious Cups

combining fitness with decentralization to motivate a healthier lifestyle

Conscious Cups is the first NFT health and wellness application that utilizes monthly challenges and healthy competition to encourage users to better their mind, body, and soul through Dr. Swarbrick's 8 Dimensions of Wellness.

Objectives & Goals

Objective: Create an inviting, fun, and intuitive mobile iOS application for Conscious Cups.

Goal: Perform secondary research, develop wireframes and high fidelity designs, perform usability tests, and create a working prototype of three main pages for the Client to send to a software development team.

Combining the Client’s needs and pulling inspiration from current subscription and health/wellness mobile iOS applications, such as Starbucks and Duo Lingo, the team developed the site map. The design team focused on the Dashboard, Community, and Profile pages.

Based on interviews of current NFT buyers, the primary persona was created; Mike Jones, the NFT buyer.

MVP Design

Dashboard

  • Display the user’s progress towards the monthly goal, represented by the user’s custom Conscious Cup NFT.

  • Reveal the reward breakdown for this month’s monthly challenge as well as metrics displayed for each of the 8 pillars.

  • Provide a leaderboard for all users entered into the monthly competition.

Community

  • Streamline a process users to connect with other Conscious Cup users.

  • House notifications, such as connection requests from other users.

Profile

  • Display the total number of tokens the user has earned.

  • Present the user’s interests and their answer to “What fills up your cup?” for other users to review and identify with prior to sending connection requests.

Branding

Personality

  • A way to make wellbeing accessible, relatable, and retainable.

Attributes

  • Fun, easy-going, motivating, and trustworthy.

Target User

  • A 18+ user that is motivated by the value of a task and how the result can better themselves, not the reward.

Validation

A set of 5 usability studies were performed to validate the design decisions made by the Design Team and Client. Based on these tests, the Design Team found aspects of the design were not as intuitive as previously thought and areas within the app could be represented in a better way:

  • A list of connections that the user can purposely follow and track their daily progress was added to the community page.

  • A breakdown of how tokens were earned for each Pillar.

  • The profile screen was revised to provide more buttons and less text to increase white space.

  • The progress screen from the profile was combined with and moved to the Dashboard page. Additional metrics were added to each of the 8 Pillars of Wellness for a singular location for the user to find their metrics.

Conclusion

This end-to-end project was finalized within a four week period and contained weekly meetings with the Client and additional meetings when requested. With more time, I’d like to develop the Community screens deeper. I believe the Community section can include more features that may not have necessarily made it into the MVP design, such as seeing another user’s metrics by Pillar, or including the ability to “nudge” another user to hit their daily goals.